New Balance announces its annual Grey Days celebration

Welcome to the neighborhood

A month-long tribute to the brand’s signature color. Grey Days unites New Balance’s renowned family of athletes and ambassadors to feature a range of special edition products, immersive experiences, and stories that honor the unique and timeless influence of grey.

In the UAE, Grey Days comes to life through a neighborhood-led experience, connecting different homegrown spaces nestled within Alserkal Avenue, one of Dubai’s most vibrant creative neighborhoods and a long-standing meeting point for the city’s makers, artists and cultural communities. Designed as a neighborhood hop, the 10-day program invites the community to move through truly authentic community-first spaces, with each stop bringing a different layer of the Grey Days story to life.

A black and white line art illustration of a person performing a skateboard trick. The character wears a New Balance hat and is positioned mid-air, holding the skateboard which has "GREY DAYS" printed on the bottom. The scene is playful, featuring a floating slice of pepperoni pizza in the background, stylized "sparkle" icons, and a detailed view of a sneaker sole in the foreground.

The Spaces

GOODER Dubai

GOODER is our culture-driven neighbourhood hub blending an indoor skate park, café, and retail space created by the team behind Habibi Skate Shop and designed for community and connection.

For Grey Days, guests can hang out over board games, enjoy soft scoop ice cream, shop the New Balance range, grab pizza from Ollie’s, sip coffee and drinks from DRVN, and skate—all in one laid-back, climate-proof space built for the city’s growing skate scene.

A whimsical black and white line art character featuring a smiling face at the center of a large flower head. The "flower person" wears a New Balance headband and is depicted stepping out of a highly detailed New Balance sneaker. The illustration includes jagged, vine-like limbs and stylized starburst shapes, creating a surreal and energetic aesthetic.

UrArtU Gallery

Dubai’s most radical floral gallery founded by Gurgen Yeritsyan, becomes a creative Grey Days canvas over the weekends. New Balance will host bespoke floral workshops where participants explore creativity through an unexpected intersection of movement, design and nature.

A black and white line art illustration of a smiling woman with a high, wavy ponytail and hoop earrings. She is wearing a New Balance t-shirt and protective glasses while holding up a screen-printing squeegee that is dripping with ink. Small sparkle icons float near her hand, emphasizing a sense of craft and creativity.

The Workshop DXB

A leading screen-printing studio known for custom hand-pulled prints and artist residencies, The Workshop DXB will host exclusive Grey Days sessions where guests can design and leave with their own personalized Grey Days keepsake.

Nightjar Coffee Roasters

One of Dubai’s most iconic coffee destinations, Nightjar is a true hotspot in the city’s creative scene and an award-winning leader in artisanal coffee roasting and cold brew culture. Across the weekends, guests can enjoy curated Grey Days coffee moments and limited-edition menu items, bringing a more social, laid-back rhythm to the neighborhood experience.

CRANK

The UAE’s most loved boutique indoor cycling studio will also be part of the neighborhood experience in Alserkal Avenue, with a series of curated Shape classes across the weekend schedule. Members will ride through high-energy sessions with participants receiving exclusive Grey Days tees.

The Events

A black and white line art illustration of a smiling woman with a high, wavy ponytail and hoop earrings. She is wearing a New Balance t-shirt and protective glasses while holding up a screen-printing squeegee that is dripping with ink. Small sparkle icons float near her hand, emphasizing a sense of craft and creativity.

The Workshop Dxb

Saturday 2nd & Saturday 9th of May 2026

Alserkal Avenue

11 AM Print Workshop Dxb (20 people) - 45 mins / hour

3 PM Print Workshop Dxb (20 people) - 45 mins / hour

Register for event
A whimsical black and white line art character featuring a smiling face at the center of a large flower head. The "flower person" wears a New Balance headband and is depicted stepping out of a highly detailed New Balance sneaker. The illustration includes jagged, vine-like limbs and stylized starburst shapes, creating a surreal and energetic aesthetic.

UrArtU

Sunday 3rd & Sunday 10th of May 2026

Alserkal Avenue

2 PM - 3 PM UrArtU Workshop (15 people) 1 hour
4 PM - 5 PM UrArtU Workshop (15 people) 1 hour

Register for event